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Partner toolkit · Updated Oct 5, 2026

Help us share the receipts.

Everything partners and Hill offices need to share Protect Our Care’s MAHA Betrayed report: messaging, sourced facts, ready-to-post copy, graphics and scripts.

Messaging

What to say

Topline

Trump and RFK Jr. promised the MAHA movement they would take on Big Food, Big Ag and Big Chemical. Instead, they sold the movement out to the industries it was built to fight.

  1. They put cancer-linked chemicals back on the market.

    Trump invoked the Defense Production Act to restore glyphosate production and his Justice Department backed Bayer-owned Monsanto at the Supreme Court. Kennedy personally announced the rollback of limits on PFAS “forever chemicals” in drinking water.

  2. They sold access to the companies they regulate.

    The MAHA Summit’s top sponsorship tier, $300,000, came with a speaking slot and a private dinner with Kennedy and Dr. Oz. Sponsors included companies with business pending before HHS.

  3. Families are paying the price.

    Food safety agencies were gutted, the FDA lost about 3,500 staff, and a record cyclospora outbreak was linked to lettuce from a company that gave $1 million to Trump’s super PAC. RFK Jr.’s new food pyramid would raise grocery bills by $1,012 a year.

Messaging guidance: do and don’t
DoDon’t
Validate MAHA parents’ concerns about chemicals, processed food and chronic disease. They were right to care.Mock or dismiss MAHA supporters. They are the audience we want to reach.
Name who broke the promises: Trump and RFK Jr.Blame “MAHA” as a whole for the administration’s choices.
Lead with a specific, sourced fact (a dollar figure, a rollback, a poll number).Use claims that aren’t in the report or its sources.
Link to the report or microsite so people can check the receipts.Overstate: say “linked to cancer,” not “causes cancer.”

Key facts

Sourced facts and figures

Every number below is from the report and links to its original source.

  • $300,000Top MAHA Summit sponsorship: a speaking slot and a private dinner with RFK Jr. and Dr. Oz. Politico ↗
  • 68%of rural MAHA supporters say Trump’s policies have had a negative effect or no impact on health where they live. AP-KFF poll ↗
  • 37%RFK Jr.’s approval rating as HHS secretary. PPP poll for Protect Our Care ↗
  • $5MBig Tobacco check to a Trump super PAC before the FDA chief was pushed out over flavored vapes. Protect Our Care ↗
  • $250,000DuPont’s donation to Trump’s campaign. Kennedy later announced the rollback of PFAS drinking-water limits. FEC; New York Times ↗
  • $1MTaylor Farms’ parent company to Trump’s super PAC, six days after the FDA delayed its food traceability rule. Its lettuce was later linked to a record cyclospora outbreak. WRAL; The Guardian ↗
  • 3,500FDA employees cut, nearly 20% of the agency’s workforce. STAT ↗
  • $1,012More per year in groceries for families following RFK Jr.’s new food pyramid. Scripps News ↗
  • 2026 → 2027The FDA’s food-dye phase-out deadline slipped a full year, with no rule in place. FDA ↗
  • $250,000+In free flights and gifts Kennedy accepted from a megadonor. Wall Street Journal ↗

Sample posts

Ready to post

Copy buttons include a tracked link to the microsite so we can measure the toolkit’s reach. Edit freely to fit your voice.

Short posts. Attach the suggested graphic for more reach.

  1. Trump and RFK Jr. promised to take on Big Food, Big Ag and Big Chemical. Instead: cancer-linked chemicals back on the market, food safety gutted and $300,000 dinners for the companies HHS regulates. Read the receipts: mahabetrayed.us #MAHABetrayed

    Graphic: The report256/280 characters
  2. A private dinner with RFK Jr. and Dr. Oz went for $300,000 at the MAHA Summit. Sponsors included companies with business before HHS. That isn’t ending corporate capture. It’s selling it. mahabetrayed.us

    Graphic: $300,000 dinner211/280 characters
  3. 68% of rural MAHA supporters say Trump’s health policies have hurt their communities or done nothing for them (AP-KFF poll). New report from @ProtectOurCare on how RFK Jr. sold out the movement: mahabetrayed.us

    Graphic: 68% of rural MAHA supporters219/280 characters
  4. RFK Jr. was a longtime critic of forever chemicals. In May, he personally announced the rollback of PFAS limits in our drinking water. DuPont gave $250,000 to Trump’s campaign. mahabetrayed.us #MAHABetrayed

    Graphic: Broken promise: PFAS215/280 characters
  5. Trump invoked the Defense Production Act to restore glyphosate production. Then his DOJ backed Bayer-owned Monsanto at the Supreme Court. MAHA parents noticed. mahabetrayed.us

    Graphic: Broken promise: glyphosate184/280 characters
  6. Six days after the FDA delayed its food traceability rule, Taylor Farms’ parent company gave $1 million to Trump’s super PAC. Its lettuce was later linked to a record cyclospora outbreak. mahabetrayed.us

    No graphic needed212/280 characters
  7. “There’s not one MAHA promise Trump hasn’t been willing to break once the checks clear from his big chemical, food and tobacco donors.” —@ProtectOurCare’s Brad Woodhouse to @HuffPost huffpost.com

    Graphic: Brad Woodhouse quote207/280 characters
  8. Promised: ban drug ads on TV. Delivered: no ban, and drug ad spending keeps climbing. RFK Jr.’s broken promises, itemized: mahabetrayed.us

    No graphic needed147/280 characters

Graphics

Social graphics

Portrait for Instagram and Facebook, landscape for X, Bluesky and LinkedIn. Please include the alt text when you post.

Download all (zip)Portrait 1080 × 1350 (Instagram, Facebook) · Landscape 1600 × 900 (X, Bluesky, LinkedIn) · Story 1080 × 1920 (Stories, Reels cover)

Scripts

Video, remarks and written pieces

Video script

30 seconds

Trump and RFK Jr. promised to Make America Healthy Again. To take on Big Food, Big Ag and Big Chemical. Then they sold it. Cancer-linked chemicals are back on the market. The limits on forever chemicals in our drinking water? Rolled back. And a private dinner with RFK Jr.? That went for $300,000. They made promises. Then they cashed the checks. See the receipts at mahabetrayed.us.

Video script

60 seconds

If you care about what’s in your kids’ food, you were promised something. Trump and RFK Jr. said they would finally take on the chemical companies, the food giants and Big Pharma. Millions of parents believed them. Here’s what happened. Trump used emergency powers to restore production of glyphosate, the Roundup ingredient linked to cancer, and his Justice Department backed Monsanto at the Supreme Court. RFK Jr. personally announced the rollback of limits on forever chemicals in our tap water. The deadline to get dyes out of food slipped to 2027. Meanwhile, the money flowed. A $5 million Big Tobacco check to a Trump super PAC. $300,000 for a private dinner with Kennedy. Even MAHA supporters see it. 68 percent of rural MAHA supporters say these policies have hurt their communities or done nothing. They sold out the movement. Read the receipts at mahabetrayed.us.

Floor or press remarks

About 1 minute

[Madam Speaker / Mr. President], millions of American parents care deeply about what’s in their children’s food and water. They were promised an administration that would take on the chemical industry and corporate influence at HHS. A new report from Protect Our Care documents what happened instead. The administration restored production of glyphosate and backed Monsanto at the Supreme Court. The Secretary of Health and Human Services announced the rollback of limits on PFAS forever chemicals in drinking water. The FDA lost roughly 3,500 employees, and the deadline to remove petroleum-based dyes from food slipped to 2027. At the same time, a group tied to the Secretary offered companies with business before HHS a private dinner with him for $300,000. Parents who raised these concerns were right. They deserve a health department that works for their families, not for the companies it regulates. I yield back.

Newsletter blurb

About 100 words

MAHA Betrayed: the receipts Trump and RFK Jr. promised the Make America Healthy Again movement they would take on Big Food, Big Ag and Big Chemical. A new Protect Our Care report shows they did the opposite: cancer-linked glyphosate is back, limits on forever chemicals in drinking water were rolled back, and private dinners with Kennedy were sold for $300,000 to companies HHS regulates. Even 68% of rural MAHA supporters say the administration’s policies have hurt their communities or done nothing. Read the full report and every source at mahabetrayed.us.

Letter to the editor template

About 150 words

To the editor: Like many parents, I care about what’s in my family’s food and water. When Robert F. Kennedy Jr. became Health Secretary, he promised to take on the chemical and food industries. A new report from Protect Our Care shows those promises were broken. The administration restored production of glyphosate, the weedkiller ingredient linked to cancer, and backed its manufacturer at the Supreme Court. Kennedy personally announced the rollback of limits on PFAS forever chemicals in drinking water. The deadline to remove petroleum-based dyes from food slipped to 2027. Meanwhile, a group tied to Kennedy offered companies with business before his department a private dinner with him for $300,000. [Add one sentence about why this matters in your community.] Parents were right to demand safer food and water. We deserve leaders who deliver it. [Name, town]

If you hear: “The administration is delivering on the MAHA agenda”

Rapid response

The White House told HuffPost its commitment to MAHA “isn’t about political gain.” The record says otherwise. Trump restored glyphosate production and backed Monsanto at the Supreme Court. Kennedy announced the rollback of PFAS limits in drinking water. The food-dye deadline slipped to 2027. Private dinners with Kennedy were sold for $300,000. And 68% of rural MAHA supporters say the administration’s policies have hurt their communities or done nothing (AP-KFF).

Coverage

Stories to share

Posts to share

Repost and quote these

Recent Protect Our Care posts. Open one to repost or quote it from your account.

NEW: A nonprofit tied to RFK Jr. solicited payments from companies in exchange for access to top HHS officials, according to Bloomberg. The top tier: $300,000 for a speaking slot and a private dinner with Kennedy and Dr. Oz.

— Protect Our Care (@protectourcare.org) September 18, 2026

NEW AP-KFF poll: About 8 in 10 rural voters say Trump's health care policies have made no difference or made things worse where they live. Even among MAHA supporters, 68% say the same.

— Protect Our Care (@protectourcare.org) September 30, 2026

Dr. Debra Houry: It shows you where RFK Jr’s priorities are, when we’re seeing record breaking cases of Cyclospora and measles, and he’s focused on this conspiracy theory.

— Protect Our Care (@protectourcare.org) September 18, 2026

Tips & tags

Hashtags, handles and best practices

Hashtags

#MAHABetrayed#MAHA#RFKJr

Handles

  • X@ProtectOurCare· Tag us so we can amplify
  • Bluesky@protectourcare.org· Tag us so we can amplify
  • X@HuffPost· When sharing the HuffPost exclusive

Best practices

  • Post with a graphic. Posts with images get far more engagement than text alone.
  • Add the alt text provided with each graphic so the post is accessible to screen-reader users.
  • Tag @ProtectOurCare (X) or @protectourcare.org (Bluesky) so we can amplify your post.
  • Use the tracked links in the copy buttons. They let us measure toolkit reach without collecting any personal data.
  • Hill offices: the Hill office posts are written for official accounts and contain no campaign or electoral language. Check with your office’s ethics guidance before posting.
  • Video does best when it’s under 60 seconds, captioned and filmed vertically.